Name and Address of the Person Responsible

The responsible party within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is the:

ECONLUX GmbH
Welserstraße 5-7
51149 Cologne
Fon +49 (0)2203 185 02-0
Fax +49 (0)2203 185 02-23
datenschutz(at)econlux.de

General Information on Data Processing

Scope of the Processing of Personal Data

We only process our users’ personal data insofar as this is necessary to provide a functional website and our content and services. The processing of our users’ personal data only takes place regularly with the user’s consent. An exception applies in cases where prior consent cannot be obtained for factual reasons and the processing of the data is permitted by law.

Legal Basis for the Processing of Personal Data

Insofar as we obtain the consent of the data subject for the processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as the legal basis.
When processing personal data that is necessary for the fulfilment of a contract to which the data subject is a party, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.
Insofar as the processing of personal data is necessary to fulfil a legal obligation to which our company is subject, Art. 6 para. 1 lit. c GDPR serves as the legal basis. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.
If the processing is necessary to safeguard a legitimate interest of our company or a third party and if the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.

Data Erasure and Storage Duration

The personal data of the data subject will be deleted or blocked as soon as the purpose of storage no longer applies. Data may also be stored if this has been provided for by the European or national legislator in EU regulations, laws or other provisions to which the controller is subject. The data will also be blocked or erased if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or fulfilment of a contract.

Provision of the Website and Creation of Log Files

Description and scope of data processing Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer.

The Following Data is Collected

  • Information about the browser type and version used
  • The user’s operating system
  • The user’s internet service provider
  • The IP address of the user
  • Date and time of access
  • Websites from which the user’s system accesses our website
  • Websites that are accessed by the user’s system via our website
  • Name and URL of the retrieved file
  • Message whether the call was successful

The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.

Legal Basis for Data Processing

The legal basis for the temporary storage of data and log files is Article 6(1)(f) GDPR.

Purpose of Data Processing

Temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session. The data is stored in log files to ensure the functionality of the website. We also use the data to optimise the website and to ensure the security of our information technology systems. The data is not analysed for marketing purposes in this context. These purposes also constitute our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.

Duration of Storage

The data is deleted as soon as it is no longer required to fulfil the purpose for which it was collected. In the case of the collection of data for the provision of the website, this is the case when the respective session has ended. If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this period is possible. In this case, the IP addresses of the users are deleted or anonymised so that it is no longer possible to identify the accessing client.

Right to Object and Right to Erasure

The collection of data for the provision of the website and the storage of data in log files is absolutely necessary for the operation of the website. Consequently, the user has no option to object.

Use of Cookies

a) Description and Scope of Data Processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user’s computer system. When a user accesses a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
We use cookies to make our website more user-friendly. Some elements of our website require that the accessing browser can be identified even after a page change.

The Following Data is Stored and Transmitted in the Cookies:

  • Language settings
  • Browser type/ browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request

We also use cookies on our website that enable us to analyse the surfing behaviour of users.

The Following Data can be Transmitted in this Way:

  • Search terms entered
  • Details in the shopping basket
  • Frequency of page views
  • Utilisation of website functions
  • Shortened IP address

The user data collected in this way is pseudonymised and anonymised by technical precautions. It is therefore no longer possible to assign the data to the accessing user. The data is not stored together with other personal user data.
When accessing our website, users are informed about the use of cookies for analysis purposes by an information banner and referred to this data protection declaration. In this context, there is also a reference to how the storage of cookies can be prevented in the browser settings.
When accessing our website, users are informed about the use of cookies for analytical purposes and their consent to the processing of the personal data used in this context is obtained. In this context, reference is also made to this privacy policy.

b) Legal Basis for Data Processing

The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f DSGVO.

c) Purpose of Data Processing

The purpose of using technically necessary cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.

We Require Cookies for the Following Applications:

  • Language settings
  • Referrer URL
  • Enquiries
  • Log-in Information
  • Shopping basket/product enquiry function
  • Request for quotations and information

The user data collected by technically necessary cookies is not used to create user profiles.
These purposes also constitute our legitimate interest in the processing of personal data in accordance with Art. 6 Abs. 1 lit. f DSGVO.

d) Duration of Storage, Objection and Removal Options

Cookies are stored on the user’s computer and transmitted by it to our website. As a user, you therefore have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all the functions of the website to their full extent.

Registration & User Account or Customer Account

Description and Scope of Data Processing

It is possible to create a user account or customer account on our website or this is necessary for the purpose of placing an order.
Your consent to the processing of the data is given during the sending process and reference is made to this privacy policy.
In this case, the user’s personal data transmitted when the registration form is sent will be stored.
The data entered by the user in the form fields will not be passed on to third parties, but used exclusively for the creation of the user account & login option.

Google reCAPTCHA

To protect against automated malicious access to the registration function, the registration form is protected by the Google service reCAPTCHA v3. Google uses this service to determine a probability (‘score’) based on user behaviour as to whether access to the page is human or automated.

To calculate the score, Google also processes personal data, such as the IP address of the accessing server and possibly other data, such as the URLs of previously visited pages, mouse pointer movements, etc. Google’s terms of use and privacy policy apply: https://policies.google.com/privacy?hl=de. The purpose of the processing: Avoidance of non-human and automated entries/registrations.

Legal Basis for Data Processing

The legal basis for processing data when registering a user or customer account is Article 6(1)(a) of the GDPR, provided the user has given their consent. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Article 6(1)(b) of the GDPR.

Data collected via the Google reCAPTCHA service is transferred to the independent data controller, Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The legal basis for the transfer of data to Google Ireland Limited is the user’s consent pursuant to Article 6(1)(a) of the GDPR. This may also involve the transfer of personal data to a country outside the European Union. The transfer of data to the USA is carried out on the basis of Article 45 of the GDPR in conjunction with the European Commission’s Adequacy Decision C(2023) 4745, as the data recipient has undertaken to comply with the data processing principles of the Data Privacy Framework (DPF).

Email Contact Options

Description and Scope of Data Processing

On our website, it is possible to contact us via the email address provided, which can be used for electronic communication.
Your consent to the processing of your data is given as part of the submission process, and reference is made to this privacy policy.
In this case, the user’s personal data transmitted via the email will be stored.
No data will be passed on to third parties in this context. The data will be used exclusively for the purpose of handling the correspondence.

Legal Basis for Data Processing

Where the user has given their consent, the legal basis for the processing of the data is Article 6(1)(a) of the GDPR.
The legal basis for processing data transmitted when sending an email is Article 6(1)(f) of the GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR.

Purpose of Data Processing

We process the personal data entered via the contact form solely for the purpose of handling the enquiry. Where contact is made by email, this also constitutes the necessary legitimate interest in processing the data.
Any other personal data processed during the submission process serves to prevent misuse of the contact form and to ensure the security of our IT systems.

Duration of Storage

The data will be deleted as soon as it is no longer required to fulfil the purpose for which it was collected. For personal data entered via the contact form and that sent by email, this is the case once the relevant conversation with the user has ended. The conversation is deemed to have ended when it is clear from the circumstances that the matter in question has been conclusively resolved.
Any additional personal data collected during the submission process will be deleted within seven days at the latest.

Right to Object and Right to Erasure

The user may withdraw their consent to the processing of their personal data at any time. If the user contacts us by email, they may object to the storage of their personal data at any time. In such a case, the conversation cannot be continued.

ECONLUX GmbH
Welserstrasse 5-7
51149 Cologne
Fon +49 (0)2203 185 02-0
Fax +49 (0)2203 185 02-23
datenschutz(at)econlux.de

This may be done in writing by post or by email.
In this case, all personal data stored in the course of the contact will be deleted.

Disclosure of personal data to third parties

• For the purpose of fulfilling the contract
• Logistics and delivery companies

As part of the fulfilment of the contract, your personal data will be passed on to logistics and delivery companies.


aal) Legal Basis for the Processing of Personal Data

The legal basis for the processing or transfer of personal data to logistics and delivery companies is Article 6(1)(b) of the GDPR.

beb) Purpose of the Processing or Transfer of Personal Data

The purpose of processing or transferring your personal data is to fulfil the contractual obligation, in particular the provision of the service under the contract.
• Banks, payment service providers and billing companies (e.g. PayPal, credit card companies, debt collection agencies)

aal) Legal Basis for the Processing of Personal Data

The legal basis for the processing or transfer of personal data to logistics and delivery companies is Article 6(1)(b) of the GDPR, and for the enforcement of outstanding claims, Article 6(1)(f) of the GDPR.

beb) Purpose of the Processing or Transfer of Personal Data

The purpose of the processing and transfer is the invoicing and collection of contractual claims and invoices in order to fulfil the contractual relationships.

Retention Period for a) and b)

As a rule, the data collected is deleted as soon as it is no longer required. Deletion therefore takes place at the latest upon expiry of the relevant statutory retention periods. These are generally between 3 and 10 years.

Right to Object and Right to Erasure

As a user, you have the option to withdraw your application at any time. You may also have the data stored about you amended at any time.

If the data is required to fulfil a contract or to carry out pre-contractual measures, early deletion of the data is only possible insofar as no contractual or statutory obligations prevent such deletion.

Third-party Content

As part of our online service, content from third parties, such as YouTube, Google Maps or graphics, may be embedded on our website. In such cases, it is standard practice for your IP address to be forwarded to the third party in order to use their services (e.g. for display in the browser). In principle, we have no influence over how the third party handles this data.

Please refer to the relevant privacy policies for the browser plug-ins provided by the respective providers:

Google Maps

This website uses Google Maps to display a map. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. To do this, the browser you are using must establish a connection to Google’s servers. As a result, Google becomes aware that our website has been accessed via your IP address. The terms of use for Google Maps can be found at Terms of Use for Google Maps. Further details can be found in the Google.de Privacy Centre: Transparency and Choices, and Privacy Policy.
https://www.google.com/policies/privacy/

YouTube

Our website uses plugins from YouTube, a site operated by Google. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages featuring a YouTube plugin, a connection is established with YouTube’s servers. In doing so, the YouTube server is informed which of our pages you have visited.
If you are logged into your YouTube account, you allow YouTube to link your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.
Further information on the handling of user data can be found in YouTube’s privacy policy at:
https://www.google.de/intl/de/policies/privacy

Facebook Plugins (Like-Button)

Our website incorporates plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognise the Facebook plugins by the Facebook logo or the ‘Like’ button on our website. You can find an overview of the Facebook plugins here: https://developers.facebook.com/docs/plugins.
When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. This means that Facebook receives the information that you have visited our website using your IP address. If you click the Facebook ‘Like’ button whilst logged into your Facebook account, you can link the content of our website to your Facebook profile. This enables Facebook to associate your visit to our website with your user account. Please note that, as the provider of these pages, we have no knowledge of the content of the data transmitted or how it is used by Facebook. Further information on this can be found in Facebook’s privacy policy at https://de-de.facebook.com/policy.php. If you do not wish Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook account.

Online Marketing

Use of Google Ads Conversion Tracking:

This website uses the online advertising programme ‘Google Ads’ and, as part of Google Ads, the conversion tracking service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (‘Google’).
We use Google Ads to draw attention to our attractive offers on external websites by means of advertising (known as Google AdWords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you adverts that are relevant to you, to make our website more interesting for you, and to ensure that advertising costs are calculated fairly. The conversion tracking cookie is set when a user clicks on a Google Ads advert. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advert and was redirected to that page. Each Google Ads customer receives a different cookie.
Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted in to conversion tracking. Customers are informed of the total number of users who clicked on their advert and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this by disabling the Google conversion tracking cookie via your web browser’s user settings. You will then not be included in the conversion tracking statistics. We use Google Ads on the basis of our legitimate interest in targeted advertising in accordance with Article 6(1)(f) of the GDPR. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA. In the event of the transfer of personal data to Google LLC which is based in the USA, Google LLC has obtained certification under the US-EU data protection agreement ‘Privacy Shield’, which ensures compliance with the data protection standards applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list
You can find further information about Google’s privacy policy at the following web address: https://www.google.de/policies/privacy/ You can permanently disable cookies for advertising purposes by adjusting the settings in your browser software or by downloading and installing the browser plug-in available via the following link: https://www.google.com/settings/ads/plugin?hl=de Please note that certain features of this website may not be available, or may only be available to a limited extent, if you have disabled the use of cookies.

Rights of the Data Subject

If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the controller:

Right of Information

You may request confirmation from the controller as to whether personal data concerning you is being processed by us.
If such processing is taking place, you may request the following information from the controller:

  1. the purposes for which the personal data is processed;
  2. the categories of personal data that are processed;
  3. the recipients or categories of recipients to whom your personal data has been or will be disclosed;
  4. the envisaged period for which your personal data will be stored or, if it is not possible to specify this, the criteria used to determine the storage period;
  5. the existence of a right to rectification or erasure of the personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
  6. the existence of a right to lodge a complaint with a supervisory authority;
  7. all available information on the origin of the data, where the personal data are not collected from the data subject;
  8. the existence of automated decision-making, including profiling, in accordance with Article 22(1) and (4) of the GDPR and – at least in such cases – meaningful information about the logic involved, as well as the significance and the intended consequences of such processing for the data subject.
  9. You have the right to request information as to whether personal data concerning you is being transferred to a third country or to an international organisation. In this context, you may request to be informed of the appropriate safeguards in accordance with Article 46 of the GDPR in relation to the transfer.

Right to Rectification

You have the right to request that the controller rectify and/or complete your personal data if the personal data concerning you that is being processed is inaccurate or incomplete. The controller must carry out the rectification without undue delay.

Right to Restriction of Processing

You may request the restriction of the processing of your personal data under the following conditions:

  1. if you contest the accuracy of your personal data for a period enabling the controller to verify the accuracy of the personal data;
  2. if the processing is unlawful and you object to the erasure of the personal data and instead request the restriction of the use of the personal data;
  3. if the controller no longer needs the personal data for the purposes of the processing, but you require it for the establishment, exercise or defence of legal claims; or
  4. if you have objected to the processing pursuant to Article 21(1) of the GDPR and it has not yet been determined whether the controller’s legitimate grounds override your interests.
  5. Where the processing of your personal data has been restricted, such data – apart from its storage – may only be processed with your consent, or for the purpose of establishing, exercising or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the EU or a Member State.
  6. If the restriction on processing has been imposed in accordance with the above conditions, you will be informed by the controller before it is lifted.

Right to Erasure

Obligation to Erase

You may request that the controller erase your personal data without delay; the controller is obliged to erase this data without delay – provided that one of the following grounds applies:

  1. The personal data relating to you are no longer necessary for the purposes for which they were collected or otherwise processed.
  2. You withdraw your consent on which the processing was based pursuant to Article 6(1)(a) or Article 9(2)(a) of the GDPR, and there is no other legal basis for the processing.
  3. You object to the processing in accordance with Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing in accordance with Article 21(2) of the GDPR.
  4. The personal data relating to you has been processed unlawfully.
  5. The erasure of the personal data relating to you is necessary for compliance with a legal obligation under EU law or the law of the Member States to which the controller is subject.
  6. The personal data relating to you was collected in connection with information society services offered in accordance with Article 8(1) of the GDPR.

Information to Third Parties

Where the controller has made the personal data concerning you public and is obliged to erase it pursuant to Article 17(1) of the GDPR, the controller shall, taking into account the available technology and the cost of implementation, take reasonable measures, including technical measures, to inform controllers who are processing the personal data that you, as the data subject, have requested the erasure of all links to that personal data, or of copies or replicas of that personal data.

Exceptions

The right to erasure does not apply where the processing is necessary

  1. for the exercise of the right to freedom of expression and information;
  2. for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
  3. for reasons of public interest in the area of public health in accordance with Article 9(2)(h) and (i) and Article 9(3) of the GDPR;
  4. for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) of the GDPR, in so far as the right referred to in point (a) is likely to render impossible or seriously impair the achievement of the objectives of such processing, or
  5. for the establishment, exercise or defence of legal claims.

Right to Be Informed

If you have exercised your right to rectification, erasure or restriction of processing vis-à-vis the data controller, the data controller is obliged to notify all recipients to whom your personal data has been disclosed of such rectification, erasure or restriction of processing, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed by the controller of the identity of these recipients.

Right to Data Portability

You have the right to receive the personal data concerning you, which you have provided to the controller, in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that
(1) the processing is based on consent pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR, or on a contract pursuant to Article 6(1)(b) of the GDPR, and
(2) the processing is carried out by automated means.
In exercising this right, you also have the right to have the personal data concerning you transmitted directly from one controller to another, in so far as this is technically feasible. The freedoms and rights of other individuals must not be prejudiced as a result.
The right to data portability does not apply to the processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Right to Object

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions.
The controller shall no longer process your personal data unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is necessary for the establishment, exercise or defence of legal claims.
Where personal data relating to you is processed for the purposes of direct marketing, you have the right to object at any time to the processing of personal data relating to you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
If you object to processing for the purposes of direct marketing, personal data relating to you will no longer be processed for these purposes.
In connection with the use of information society services – notwithstanding Directive 2002/58/EC – you have the option of exercising your right to object by means of automated procedures using technical specifications.

Right to Withdraw Consent Under Data Protection Law

You have the right to withdraw your consent under data protection law at any time. Withdrawing your consent does not affect the lawfulness of any processing carried out on the basis of that consent prior to its withdrawal.

Automated Decision-making in Individual Cases, Including Profiling

You have the right not to be subject to a decision based solely on automated processing – including profiling – which produces legal effects concerning you or similarly significantly affects you. This does not apply if the decision

  1. is necessary for the conclusion or performance of a contract between you and the controller,
  2. is permitted under Union or Member State law to which the controller is subject, and that law provides for appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, or
  3. is based on your explicit consent.
  4. However, such decisions must not be based on special categories of personal data as referred to in Article 9(1) of the GDPR, unless Article 9(2)(a) or (g) of the GDPR applies and appropriate measures have been taken to safeguard your rights and freedoms as well as your legitimate interests.
  5. With regard to the cases referred to in (1) and (3), the controller shall take appropriate measures to safeguard your rights and freedoms as well as your legitimate interests, including, at a minimum, the right to request that the controller involve a person to present your point of view and to challenge the decision.

Right to Lodge a Complaint with a Supervisory Authority

Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or the place where the alleged infringement occurred, if you consider that the processing of personal data relating to you infringes the GDPR.
The supervisory authority to which the complaint has been lodged shall inform the complainant of the progress and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR.

The supervisory authority responsible for us is the
State Commissioner for Data Protection and Freedom of Information, North Rhine-Westphalia
Bettina Gayk
Telephone: +49 (0)211/384 24-0
Fax: +49 (0)211 384 24-999
E-Mail: po********@*****rw.de

Further information on how to lodge a complaint with the State Commissioner for Data Protection and Freedom of Information in North Rhine-Westphalia can be found here: https://www.ldi.nrw.de/kontakt/ihre-beschwerde